The first point of touch between a company and its customer/prospect is made through the product information available on the web.
It’s well recognized, nowadays, that product content (description, multimedia and any other information) is an important trigger for the buying process. The more the product is described in a detailed way and its characteristics are filled, the faster the customer/prospect will be able to find the product corresponding to his needs; rather that surfing on the web through dozens of pages and thousands of products. The customer/prospect will save lot of time enabling to start a dialogue and exchanges with the seller. Atrustable relationship will be, then established between the 2 players of the sales game.
This relationship will be transformed by offering an added value solution to the buyer rather selling just a product based on the price. It will enrich the Product 360° view.
Therefore, this product experience, corresponding to the information found on the web, will allow a successful cusotmer experience helping boosting the sales.